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An Idea 8 Years in the Making

P.L.A.Y.Progression. Learning. Achievement. You.

What if every skill a human can learn lived in one giant skill tree — like an RPG, but for real life? What if school felt like leveling up instead of sitting through?

Where It Started

In 2018, I was the Campusleiter of the very first ICT-Scouts & Campus location in Muttenz — a program that finds young tech talent in Switzerland. Later, I led the scaling effort, building up campus after campus until we had seven across the country.

During that time, I kept running into the same problem: there was no good way to visualize what students could learn, how things connected, and where they were on the journey. So I came up with a concept — a skill tree. Every ICT skill mapped out, branching, interconnected — like the ones you'd find in an RPG. Students could see where they were, what was next, and what they could unlock.

The original ICT skill tree from 2019
The original skill tree concept — ICT-Scouts & Campus, 2019

The courses themselves were built by someone else in the organization. But the concept — the idea of mapping learning like a game — that was mine. And then they took it, stripped out most of what made it work, and eventually let it die. That stung. But I held on to the idea. And I let it grow into something much bigger.

The Realization

Here's the thing about RPGs that nobody in education seems to get: in a game, you don't level up and then receive a skill point. It's the other way around. You level up through the skills you acquire. Every ability you unlock, every quest you complete — that's what makes you stronger. The level is just the proof.

Real life works the same way. We don't become better people by sitting through 12 years of school. We grow by learning skills — real, actual skills that matter to us. The level should follow the learning, not the other way around.

Why not make the entire learning experience a skill tree? Not as a gimmick on top of a boring system — but as the system itself. That's when P.L.A.Y. was born.

Imagine being 14 and wanting to become a baker. Your math lessons don't give you random equations — they teach you to calculate recipes, scale ingredients, figure out margins. Want to be a hair stylist? Your chemistry module covers color mixtures and chemical reactions in products you'll actually use. The skill tree doesn't just show you what to learn — it makes it relevant.

The Game Mechanics

P.L.A.Y. doesn't just borrow a few game elements. It's built from the ground up like a game world — because the psychology that makes games engaging is exactly what education needs.

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The Skill Tree

Every subject, every competency, every skill is a node. You see where you are, what you've mastered, what's next. No vague grades — just clear, visual progress.

XP & Levels

Complete skills, quests, challenges — earn experience. Level up. Each level needs more XP than the last. Being Level 1 when your peers are Level 6 doesn't feel cool. That's the point.

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Bonus, Not Punishment

The entire system rewards instead of punishing. Don't engage? You just don't earn privileges. Nothing gets taken away. Research shows this works dramatically better.

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Quests & Challenges

Daily quests for when you don't know where to start. A quest board where teachers post missions. Weekly challenges — solo, team, or full faction.

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Factions

Floor-based teams that compete for collective XP. Stronger students help weaker ones — because your faction's success is your success. Community through competition.

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Badges & Leaderboards

Bronze to Diamond rankings. Hidden achievements. Your profile tells the story of everything you've accomplished. Top 5 per category so everyone has a shot at the spotlight.

Teachers Become Coaches

In P.L.A.Y., teachers don't spend hours preparing standardized lessons for 25 students at different levels. They create quests, mentor individually, and lead their faction through weekly challenges. They go from lecturers to the people who actually make a difference — coaches, mentors, guides.

The Journey

2018
As Campusleiter of the first ICT-Scouts & Campus in Muttenz, I come up with the skill tree concept — a way to visualize every ICT skill a student can learn, mapped out like an RPG. Later, I lead the scaling effort across Switzerland, growing the program to 7 campuses.
2019
The organization takes the concept, strips it down, and eventually lets it die. It was a gut punch — but I hold on to the idea. And it grows. What if this wasn't just for ICT skills? What if it was everything?
2020–2022
P.L.A.Y. takes shape as a concept. Me and my buddy Cedy brainstorm how to make it real. Crowdsourcing the content? Building a learning community? Good ideas, but nothing guaranteed to work. And the estimated cost to build just the base: 120k–250k. Back into the drawer it goes.
November 2022
ChatGPT launches. Everything changes. Suddenly, personalization isn't a dream — it's an API call. The baker student gets recipe math. The hair stylist gets color chemistry. AI can generate, adapt, personalize learning content at scale. The content problem is solved.
2023–2025
AI gets better. RAG reduces hallucinations. But building the actual software is still way too expensive for a solo founder. The tech is ready, the wallet isn't. Almost there.
2026
Vibe coding is a thing now. A $200 Claude Code subscription, and I can finally start building the platform myself. 8 years of waiting, thinking, and refining — and now I'm actually building it. For real this time.

The Big Picture

P.L.A.Y. isn't just an app or a website. It's a different way of thinking about education entirely. A world where you don't learn because you have to pass a test on Thursday — you learn because it gets you closer to who you want to become. Where your progress is visible, your path is yours, and every skill you acquire makes you measurably stronger.

The skill tree doesn't care if you're 8 or 80. It doesn't care if you're learning at a school, at home, or in a company. It just maps human knowledge and says: here's where you are, here's where you can go.

We level up through the skills we acquire. So why not build a system that actually works that way?

It's being built. Right now.

After 8 years of dreaming, planning, and waiting for the tech to catch up — P.L.A.Y. is finally becoming real. Follow the progress live.

Visit play.mikeschaffner.ch